Executive Summary

This is the first report published by 25trends, it is based on analysis of a big dataset of Egyptian user conversations on Social Media gathered in December 2012 from Facebook & Twitter, the findings and insights provided by this report is a clear evidence of the value of data on Social Media and the importance of data analysis for business and decision makers

The report reveals the overall “mood” of Egyptians, activity across time, languages used, answers questions like “What is the peak engagement time on Social Media where Egyptians tweet/comment the most” “Who were the top influencers on twitter in December 2012” “What are the most discussed topics at that time” in addition to a Case-study and many other findings and indicators